Media Day, Redefined
We were brought in to shoot SailGP’s Media Day.
What they expected: content with a bit of style.
What they got: a full-scale creative reset.
We built a storm on set—wind, spray, atmosphere—layered with attitude and designed to reflect the grit of elite sailing.
Hyper-stylised lighting, team colours, and a 5x3m animated LED wall with motion graphics all locked into a SailGP palette.
Watch the mashup of the production in this hype reel
The shoot spanned three fully loaded units:
– Hero capture with stylised direction and motion backdrops
– Green screen zone for every team
– Interview setup with full hair and make-up across the board
Twelve teams. Dozens of athletes. One day.
All of it turned around fast, with footage appearing in broadcast packages less than 48 hours later—and now rolling out across the entire 2025 season.
The energy we brought? Unmistakable.
The bar we set? High.
The appetite for more? Very much alive.