Helping families thrive
Zenda is helping families track school fees and make payments through a multitude of pay-now and pay-later options. Created to help streamline and elevate the financial relationship a parent has with their child’s educational institution whilst creating efficiencies for both parties in the UAE and in India.
Recognising that the school experience should be a seamless one for a parent, end-to-end, the ambition for Zenda is to be the first super app for all peripheral products and services around education – with a robust payments and customer rewards system to bind it altogether.
Between KNOW Creative, Zenda’s founders and ventures team building the app, there was a collective remit to collaborate deeply and openly on creating and launching the brand to market.
Starting with the name – after various rounds of leaving it wide open to all interpretations we explored and filled naming territories from functional (WYSIWYG) to obscure (made-up). And whilst we covered some interesting solutions, some were met with some mixed reactions when tested across the various markets. Zenda (the chosen name) was loaded with meaning, and also easy for everyone to pronounce.
We explored a number of creative directions in a virtual design sprint; where references and found imagery were used that were indicative of the overall art direction. We provided visual interpretation of each theme to demonstrate how it could be further be developed to express and reinforce the delightful product experience.
Visually, colours beads (or balls, loosely symbolising the abacus or gum balls for rewards) could be brought to life playfully in a multitude of ways and translate functionally across the app’s graphical user interface.