We developed full creative for the inaugural Siemens event in partnership with EXPO 2020 Dubai.
Transformena is a two day virtual event with transformational talks on how technology is creating a better tomorrow and shaping the vision of the Middle East.
From event naming and key messaging, Look & Feel development with onscreen broadcast animation package – through to execution and delivery of 11 live sessions.
35 speakers
11 sessions
2153 registrations
1028 attendees
48% participation rate
4014 webpage visits
Social Media:
2.2M organic reached
6.3K clicks
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The Siemens cognisphere was utilised to support the overarching narrative of data and flow of information. We further developed a look and feel that rippled through the creative, emphasising the nature of audible information and its origins of thought, here in the middle east.
Six panel shows were spread out over the 2 days, supported by additional five 1-2-1 Fireside Chats – offering alternative content in the schedule.
For the fireside chats, we devised a supplementary Look and Feel that championed the guest speakers and ensured a strong editorial tone. Each delegate was shared their own event poster and communications prior to the event, raising awareness and encourage online attendance.