Creating x8 health and safety videos for the airport – we saw an opportunity to do much more by creating a family of animated penguins that would make light heart of the perils found in an airport environment. The animations have been a massive success in reducing incidents but also gaining global appreciation on social media channels.
We created a family of four that would be composited into live action situations
We challenged the brief and produced genuine creative content. The animations are seen by the +90million passengers each year but globally across their social media channels.
The animations exceeded client exceptions. Passenger interaction both within the airport and on social media have seen them gain enormous popularity and are quickly becoming a ubiquitous throughout the airport health and safety communications.
See below each episode