KNOW Creative worked with Karndean as part of their continued growth into a pioneering thought-leader in the UK’s architecture and interior design arenas. Redefining how we interact with environments.
Karndean see flooring differently. Travelling the world and pushing the boundaries in their quest to create exceptional floors that inspire and delight, with cutting edge design.
We developed and produced a flexible identity system, through a range of creative applications based on their key marketing platforms. One that could scale cohesively and be managed and implemented by Karndean’s regional in-house multidisciplinary teams, based on overarching design principles and a refined tone of voice.
We also articulated their external-facing proposition to resonate with artists and designers and encapsulate their ethos in one emotive snapshot:
‘Design is an endless journey.’
This provided the foundation for a narrative that was brought to life in a short film to drive the brand launch campaign.