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The Fountains — Branding

Rebranding the F&B district / destination of Yas Mall for Miral.

 Previously call ‘Cascade Dinning’, a name change to ‘The Fountains’ bought with it a full rebrand and visual design language.  Taking inspiration from the canopy and the upward trajectory and animation of water fountains, we developed a simple anima

Previously call ‘Cascade Dinning’, a name change to ‘The Fountains’ bought with it a full rebrand and visual design language.

Taking inspiration from the canopy and the upward trajectory and animation of water fountains, we developed a simple animation asset that bought the the destination to life - especially in digital and Social Media execution.

 Extensive guidelines that covered all 3rd party requirements. Including social media templates and photographic art direction.

Extensive guidelines that covered all 3rd party requirements. Including social media templates and photographic art direction.

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 Design systems devised to establish a distinct communications platform. The cropping of the imagery created a sense of upward movement even in static application.

Design systems devised to establish a distinct communications platform. The cropping of the imagery created a sense of upward movement even in static application.

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 Social media templates

Social media templates

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