Alchemy Selection — Branding
The leading financial recruitment specialists in the GCC
KNOW Creative are in the business of turning heads. So helping Alchemy Selection launch their high profile financial recruitment business in Dubai’s illustrious financial district was a challenge we eagerly accepted.
The devil in the detail
We created a strong visual identity that subtly depicted financial credibility and astute mentorship – essential in the communications of a people first enterprise.
Our in-house photographer and art director David Kirkland, created a library of images that supported the people first narrative.
Candid 35mm photography of financial district surroundings, mixed with energetic and approachable corporate profiles and reportage style imagery of staff / interviews for added warmth.
Corporate communications have played a vital role in their business profile. Alchemy Selection required the tools to attract both potential candidates looking for new positions, and at corporate level – securing high value contracts such as Emiratisation programmes for larger businesses.