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      <image:caption>A flick through the old brand visual language</image:caption>
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    <lastmod>2023-01-06</lastmod>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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      <image:title>Yas Island — Launch animation</image:title>
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    <loc>https://knowcreative.com/emirati-intern</loc>
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    <lastmod>2021-01-27</lastmod>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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    <image:image>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531815818164-CPOEZIYWW9O64AZS9WI6/clips.00_00_01_03.Still001.jpg</image:loc>
      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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    <image:image>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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      <image:title>Dubai Airports — Emirati Internship</image:title>
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  <url>
    <loc>https://knowcreative.com/da-winter</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-07</lastmod>
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      <image:title>Dubai Airports — Winter Wonderland</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531823519613-VMDEJIT1YHVH9KWQGCN5/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Winter Wonderland</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531823651815-540VGGU0V99ASLZX3KKP/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Winter Wonderland</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Dubai Airports — Winter Wonderland</image:title>
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    </image:image>
    <image:image>
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      <image:title>Dubai Airports — Winter Wonderland</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Dubai Airports — Winter Wonderland</image:title>
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      <image:title>Dubai Airports — Winter Wonderland</image:title>
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  <url>
    <loc>https://knowcreative.com/penguin-hs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531827031179-7Z2R53IZMPQ0MVT8RFV3/DA_PENGUINS_01.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643202227244-BI5TWZAZKSVFLJQCWDQG/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption>We created a family of four that would be composited into live action situations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531825150222-J3UM97YAXVP6WK1BMM8F/PENGUIN+DEV.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531825010347-BMCFLSOPY6QNR7R2YSW9/PENGUIN+FAMILY.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption>We challenged the brief and produced genuine creative content. The animations are seen by the +90million passengers each year but globally across their social media channels.</image:caption>
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    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
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    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531824574672-8NRD78S6WTEWADGO8BZI/H%26S_pen_01.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531824581945-REFCEMNQ2I5TQWZ0S4L7/H%26S_pen_02.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption>The animations exceeded client exceptions. Passenger interaction both within the airport and on social media have seen them gain enormous popularity and are quickly becoming a ubiquitous throughout the airport health and safety communications.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531825520068-NTQU8FIHFM08V0JHVC5M/PENGUIN+comp_01.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531824630958-4E6NPGYM51KJBL39KZJ4/H%26S_pen_06.jpg</image:loc>
      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption>See below each episode</image:caption>
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    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption />
    </image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption />
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
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    </image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Dubai Airports — Health &amp; Safety</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://knowcreative.com/maf</loc>
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    <lastmod>2023-11-29</lastmod>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531841665561-MC9SL1E3RZB0VAJXYGFP/MAF_09.jpg</image:loc>
      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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      <image:title>Majid Al Futtaim — Brand Photography</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531841636504-V883XEK39T0DLZX4OYBS/MAF_07.jpg</image:loc>
      <image:title>Majid Al Futtaim — Brand Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535610424663-TR9XV1TABJBUBDOKNNM0/MAF_COMP.jpg</image:loc>
      <image:title>Majid Al Futtaim — Brand Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531841628606-1M2AGIWVU80LVJRICH8Q/MAF_05.jpg</image:loc>
      <image:title>Majid Al Futtaim — Brand Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531841624986-IRPS63H36X9SKVF2KYR5/MAF_06.jpg</image:loc>
      <image:title>Majid Al Futtaim — Brand Photography</image:title>
      <image:caption>Photographer: Adam Black Client: Majid Al Futtaim Stylist: Cecile Crolais Hair &amp; makeup: Katarzyna Gajewska, Jefferson Rivera Agency: mullenlowe, KNOW Creative</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/yas-spring</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531897792125-WPBZ19EEJFLSNTN1BWAY/SPRING_01.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531898382674-69369731MZM0QJ3RL5GH/SPRING_04.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531898369568-ZIKHWREIM7M9JA4BOMIZ/SPRING_02.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531900916110-ZHZYPOHSAAKW03X3YCQA/SPRING_hold_04.gif</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531898856843-9LQTV9SYRW5CK22AB184/SPRING_ELEMENTS.gif</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531900521708-7R91FG5UKZ0CXPYJ8X26/SPRING_hold_03.gif</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531899174240-5QOOQ26XJSXJKUCZH4DU/SPRING_06.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531898369938-WR1DR32SI1743XFJIB88/SPRING_03.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531898382837-VWAPWYTP9E3NVXV5920H/SPRING_05.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531900274018-ZBGQFSEWFUDT3VI5GXNS/SPRING_hold_01.gif</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531900289405-TUQV3PDC9SD4FUK845I3/SPRING_hold_02.gif</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531900962388-CA0BMUIPWLGMQ75LX0RD/SPRING_01.jpg</image:loc>
      <image:title>Yas Island — Spring campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/mawaheb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611642116483-YMUUVAH4VPQJUPZR5TYH/MAWAHEB_HERO_2.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531902144918-A13CQZZ6SAGSLXX8R56Y/image-asset.jpeg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903294716-KPWL7Q4DCFA8E3CYWDDW/MAWAHEB_01.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
      <image:caption>Mawaheb from Beautiful People is a Dubai-based art studio for adults with special needs, now known as 'the determined ones' following a directive by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903296921-EL43466O4FCACM7S4O5W/MAWAHEB_02.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903304198-3DOQMBB5FKMM5GU5HBM0/MAWAHEB_03.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903710694-JVJYQMA03DKV7FBP6E46/MAWAHEB_09.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903364688-I4OF3EXM96UYU761JUK1/MAWAHEB_07.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903456325-0M8KKA9BSBL48Q4HKCW8/MAWAHEB_06.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903379014-YL3250ZCGNVC37UEDC7J/MAWAHEB_08.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
      <image:caption>The studio is located in the culturally rich Al Fahidi Historical Neighbourhood (previously known as Al Bastakiya). Mawaheb provides an opportunity to develop life skills through art, while demonstrating that everyone can be creative in their own unique way.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531903450671-8WW91GH3YLKHBXCMI0YP/MAWAHEB_05.jpg</image:loc>
      <image:title>MAWAHEB — The Determined Ones</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/talent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611642313629-I8X70WPNUIXW0BWU9YH0/TALENT_16.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643201580530-SGT5141ZLI6DPHCP7UU3/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Talent acquisition - Dubai Airport — Tallent Acquisition</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531904909242-8DDB8U11DWX1Y09XDEOQ/TALENT_08.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905077355-5S8H315ZUC0TAARU32ER/TALENT_09.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
      <image:caption>The shoot was completed over a 5 day period - delivering 24 hero shots for use across a range of outputs. Including Brand Toolkit, Training sessions, internal social media strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905091853-3DD7OS04KLOS5UIEBDD8/TALENT_11.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905107214-IYV9Y8ZRNDVKQVUFK2EI/TALENT_06.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
      <image:caption>The images helped our client overcome a number of cultural and legacy challenges. – Hire more Emiratis and more women – Attract an even higher calibre of international professionals – Help build talent pools – Overcome misconceptions about the industry and the organisation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905083845-DJMOWGP9REJDAH1TPJKV/TALENT_10.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569494453018-3571O3UN9DF50ZRKKD3J/TALENT_17.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1533554192309-AIUBM6NT2O7MEBMHQDPJ/TALENT_12.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905128131-U98ZID2ZDX8KIO0S8W3C/TALENT_04.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569494436273-47OI3EFS4P10N2WR6YVA/TALENT_14.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905098945-TVALBFNRB16QVS54TLVH/TALENT_07.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905140832-80UBDSXD41C7FPN2LNNH/TALENT_02.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905114374-LTM37M8HDWOX5Q10TUT3/TALENT_05.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905133243-HOG10AA67IA0KMIDCHIK/TALENT_03.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531905148094-UKQYF9PRNNSGKPB872NI/TALENT_01.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition - Measurement</image:title>
      <image:caption>In Less than a year, the employer brand strategy has already had a massive impact across the business. – Emirati hiring has moved from 5% to 35% – Female hiring has soared to 45% – 43 senior hires have been made directly – Cost per hire has already reduced from $5,000 to $1,500 – 487% increase in applications via Linkedin &amp; 51% increase on Linkedin engagement index – Nearly 80&amp; of hires can be directly attributed to the campaign and website – Dubai Airports has moved to a 100% direct hiring model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569494434430-9HXP9KDEMPOQJXF3UYNU/TALENT_13.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569494447153-Q348B1YNVLEYISFMZA09/TALENT_15.jpg</image:loc>
      <image:title>Dubai Airports — Talent acquisition</image:title>
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  </url>
  <url>
    <loc>https://knowcreative.com/heat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911614809-K2UDAXR9DAD1J50P3A6L/clips.00_02_08_11.Still008.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643201066895-TQ4RDJB8Y4SWOUJOH77V/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
      <image:caption>DEVELOPMENT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1533560372747-TJ7L16XC3ORB8S13X1NI/dev_01jpg.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643201458083-2SJWASK74AFRJ2CQIAUU/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
      <image:caption>STILLS FROM THE ANIMATION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911652324-YAHYBNK6J0VB7N0RZ4HM/clips.00_01_36_21.Still002.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911657780-KQS4F6JFO3AKZZHIRO02/clips.00_01_47_15.Still003.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911665534-DE9BV777S4T4GH715RH0/clips.00_01_54_07.Still006.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911673347-0N2ESJ1Z1GHUALTRJ0NE/clips.00_02_04_15.Still007.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911692179-BER50MJLUHHPM12FTW3C/clips.00_02_17_17.Still010.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911698769-1ONCPNSG2F10SFRQVVLW/clips.00_02_31_03.Still011.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911706926-7WXP6YEE4PG14D3L5RR3/clips.00_02_48_24.Still013.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911715612-X9UYWERUDY0BWNRIBFFY/clips.00_02_57_13.Still014.jpg</image:loc>
      <image:title>Dubai Airports — Heat Awareness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/savills</loc>
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    <priority>0.75</priority>
    <lastmod>2024-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611642892973-SDRN77L5R2YRMXNBZDH9/SAVILLS_THUMB.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1706535187265-9XF1OXHKX5EDDNCNHH6W/Savills_logo.png</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464839336-54PFN1JW4HQC0823GAKH/SHANE+BREEN_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535560390565-0Q1SMDXIH7P3667L1FMQ/FLIPBOOK_1.gif</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464854633-2CXKUC2CN0N15TF5RN9V/STEVEN+MORGAN_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535612708696-XRDB79QVEKZJR4JFG8YY/SAVILLS_COMP.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464793810-Y3QPOPEIHN5US4KXZUFQ/MAQSOUD+ORDINAEV_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535612859837-FJUZ3R6K2YMD4BC6ZISS/PREETHI+JAYAPRAKASH_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535871196927-AD1EGTAHI1MDJ8K7H2O6/BTS.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464728654-WU83HS4M0QTPAE7J20AC/ABDUL+AL+HASHMI_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535612713485-YSQN3DLD8ZX04E6HOSS5/SAVILLS_COMP3.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464764525-SXWNGIDVE07V8NIEY2ZV/HAMDA+BALOSHI_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464787996-CXIG1PF689D6NVMW26UC/KLARISSA+CRASTO_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535613115844-FB0ZG0GVYSOSV5BJ6VRP/SAVILLS_COMP4.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464765070-XCGS1SEDFTBO3M1EM6JD/GLADY+ALEXANDER_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464817277-HTU4UCI5N0US3Y9FZL04/NOEL+GIBSON_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535613115084-UTVV6D4SVIUW41SIJFQM/SAVILLS_COMP5.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1535464835070-1L4KR39HY8GIPCLN8VOZ/RICHARD+PAUL_72dpi.jpg</image:loc>
      <image:title>Savills – Corporate Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/warner-bros</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569412149002-53YA2I0BPQ0WXE2C8DNB/WB_logo_01.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569474180570-VBQWHDL4G00X2OURUGCN/WB_logo_01.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
      <image:caption>STORYBOARDS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569472664701-BG7D0EXZFAZJ1R31WE00/WB_sketch.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569474233879-PGDH7SNMKUA1RP092VH2/WB_dev.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56efce3259827e0c2fe0ff22/5d8b49dd4f12e3137015b088/5d8b4fe5cb740e24ce4323c2/1569410831360/</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411900988-Y00MMEF18L7BMIGYN2G0/WB_logo_03.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569474133343-QFJ6O6DDWGXTGRZ5FEU8/WB_logo_v2.gif</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411895769-OYFW06C71D6QX4HIRT0C/WB_logo_02.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
      <image:caption>Making of logo animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411046214-CJGCAG0GCFNMD44OCXQ8/image-asset.jpeg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411901609-UPEMA4LRJGQES8XT474H/WB_logo_04.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411906892-3BJRF06Q33G0Y3D9YONY/WB_logo_05.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569411907939-D13LTESUYA5M47OYR6OS/WB_logo_06.jpg</image:loc>
      <image:title>Warner Bros — Logo Animation - CREDITS</image:title>
      <image:caption>Creative Direction – KNOW Creative 3D – Ritzy Animation Audio – Jonathan Riley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/futuready</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569478910369-EWZBL3NK7Y4OHPRWPTI9/FR_hero_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614679648377-TPOA7UYAS3VP06ELZ12Z/FUTUREADY_HD_LBS_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569483130788-YU9RUEQ0RUW9U87X2FM4/FR_hero_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569485279818-J76ONS28Q0X071NGNWWT/FR_graphic_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569485376625-THU8EM7WQ44L13JYIJ6K/FR_graphic_02.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
      <image:caption>We aimed to create a design language which leaned on the nature of being unfinished yet remain highly professional. Elevating the 34 candidates’ stature within the business both internally and externally as leaders of tomorrow. The creative alluded to the idea that things were incomplete, a sense of potential and revealing things that were hiding in the shadows (Leaders in Waiting). With a blank canvas, we developed a 3D world. The movement of light alone would animate a fresh distinct visual style so different to anything seen before.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643198364337-6FJX8A9G26SPBLEX3PNU/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
      <image:caption>Contrasting shadows cutting through the visuals added depth and intrigue, while the leaning of glass panes etched with typography added a sentiment of support and career trajectory. A metaphorical visual property to convey hidden aspirations and shine a light on both business and individual upskilling goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614680614195-55NOXQPD4BZ2EIT20M7B/FUTUREADY_HD_07.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
      <image:caption>It was essential that we celebrated the selected candidates with a portraiture photoshoot that aligned itself to the graphical design language. The art direction helped to identify these people as being at the top of their game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569485122791-G895UC74DN4QB3NM3PCT/FR_portrait_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569485121821-7HNPFYZGMRVRNUX88Q92/FR_portrait_02.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643198800320-1HMI1GJ9T5XBZPM6URH5/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
      <image:caption>The animation was produced in for both the launch event and repurposed across the platform’s collateral with its overarching design aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614607555232-PJXRKTW7AGNZTTJ5UDQM/FUTUREADY_HD_03.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614607543756-JFUY5EBYP0L9ZBU3FLWV/FUTUREADY_HD_02.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614607568919-B8KL9KSHKPH94F0B2TI4/FUTUREADY_HD_06.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614607555813-3ZV9SXRYJD1S78JRR9HX/FUTUREADY_HD_04.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614607567845-V0RK35X0UGPL9DVHP6UQ/FUTUREADY_HD_05.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614608134020-4ZV75PWWPX301M4TUO5O/FUTUREADY_HD_QUOTE.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
      <image:caption>The launch welcomed unsuspecting attendees with a room full of portraits which once again shone a new light on the faces of tomorrow’s leaders. Event workshop and seminars were conducted within the ballroom by London Business School and the affiliated delegates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681353936-AY8SIUL5RZE0UILEQVKG/FUTUREADY_HD_event_08.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681342504-4F403X1QEU6RVOSHI0BO/FUTUREADY_HD_event_06.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681319697-XZPJF1JYKY9N1ZJ6QXKK/FUTUREADY_HD_event_01.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681402775-634CFOH69ZKTIPT2O1MX/FUTUREADY_HD_event_04.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681321724-4ENSTTOD1LRKJW0N1A4A/FUTUREADY_HD_event_02.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681332247-X8LD29EPVHHGBWC3C5F5/FUTUREADY_HD_event_03.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681340781-DYUEEUBY871WSH2SLPQB/FUTUREADY_HD_event_05.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1614681351578-XHPQLPQRZUH736HVVOHV/FUTUREADY_HD_event_07.jpg</image:loc>
      <image:title>Dubai Airports — FUTUREADY — Leadership Platform</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/highflyer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611642609459-UGZYF4066A9GTYHADOBC/High+Flyer_portrait_1.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572427305866-ZSWLCLN5KD6YSC6Z8O8H/High+Flyer_portrait_1.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>KNOW Creative were tasked to create the visual language for the staff engagement initiative. One that would distinguish itself from internal corporate communications. Celebrate staff achievement and encourage others to aspire for recognition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1612438517988-X7CAF1TNOUEL1CKCFXVV/High+Flyer_portrait_5.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>Logo animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197738255-19LUIPV4BMIVFIVD4ZSU/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>The programme name ‘High Flyer’ was coined to align itself with the aviation industry and a sense of achievement. 3D identity animation was created from the mark, from which assets were generated that could be used for backgrounds and texture throughout communication channels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197873632-EV2JE01NHS4EG3NY0SLD/High+Flyer_app_8.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572429604055-5ABABE7E109I3663WF6N/High+Flyer_logo_1.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1612438505419-F6DUNECHZ7YYW1D88IQH/High+Flyer_quote.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>We created x4 3D worlds that came to life through animations. Each world depicting a criteria for recognition. Performance, Behaviour, Peer and indeed the rewards on offer to support in the communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572432437767-6MLRW21GYUBMSTJL2CHY/High+Flyer_logo_2.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572429452720-6S9PI005628ASXJC5OND/High+Flyer_world_1.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197355063-1JEK733M4579EKCULVMJ/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572428012254-6QEOZ2P4RRPFQRPYPK8O/High+Flyer_reward_1.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>Staff photography played an important role in the visual language. We wanted to shine a new light on familiar faces within the corporate palette. Sparking interest and social engagement to raise awareness of the High Flyer recognition programme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572432142870-G3M8ME0O0ZG436FV4ABH/High+Flyer_portrait_4.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572431449984-LYKBBORUQ6NCO2W8CTXW/High+Flyer_portrait_2.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1572431449145-DDSTVGR2QSKY9FK2QL7A/High+Flyer_portrait_3.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
      <image:caption>Engagement videos, emailers, roadshow presentations and a host of quirky sundrys were designed and produce to populate the office environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197844688-BBZL4WRL6AL5DPPLDNUL/High+Flyer_app_7.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197886181-LXR19RRV2TUGEUNZS463/High+Flyer_app_11.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197880963-W0VWOIMKC8ZSL0WG4PGI/High+Flyer_app_10.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197877083-OSR3EF4AWLMXY6D0F85E/High+Flyer_app_9.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1573033768133-8G4UXG83IRUG9FVJUG38/High+Flyer_app_2.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197833845-D56DJWAHF4BUX2F6VHD5/High+Flyer_app_4.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197837339-TKQZHG8GP86WR2NTD7S0/High+Flyer_app_5.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643197840996-HTL0QK22WW4O9VITUXFI/High+Flyer_app_6.jpg</image:loc>
      <image:title>Dubai Airports — High Flyer — Internal Engagement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/bbg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643199526144-PDCRJ7QFLRADA6SHW7AJ/BBG_logo_2.gif</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643199526144-PDCRJ7QFLRADA6SHW7AJ/BBG_logo_2.gif</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610624534162-9MCB57X882P28QKRNFGF/BBG_HERO_1a.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
      <image:caption>KNOW Creative were challenged with rebranding and repositioning the British Business Group *Dubai and the Northern Emirates. Bringing to life BBG’s four guiding principals. WELCOMING – Where time together is valued BRITISH – Doing business the British way BUSINESS – Creating real business opportunities ECOSYSTEM – A strong sense of community Inspired by the humble Rolodex, we created a visual metaphor for our new identity system which implies an ever growing catalogue of businesses and events, which represent BBG’s core offering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610628335658-8JS2E0OFF9YZL9FXUHVH/BBG_dev_2.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
      <image:caption>As an identity system, it can be adapted with its flexibility and simplicity in motion, print, digital and outdoor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610628160502-ZDZTCFEXW77MV14XA7UO/BBG_dev_1.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610630100777-ESUI447Z86QWSMIAGTE3/LINKEDIN+HEADER.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
      <image:caption>The Rolodex concept translates neatly into more contemporary logo. Replacing the old in favor of a more simplified representation of the Union Jack, that was developed for responsive viewing according where it’s being seen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610631844277-9Q5J8SAFPXTCOMRQGDNB/BBG_BRAND_2.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
      <image:caption>It was critical the design langue and implementation was easy to adopt by BBG’s own internal team. We’ve created templates for many channels of communication including events, Social media branding, email newsletters, signage and powerpoint presentations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643200761622-WHXI0QN7GLBC68PV8GKV/BBG_QUOTES_2.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610625660387-RTKJA8P9KWFXA97ZDFQN/BBG_PPT_1.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610630618311-C3CXYDEYJD482MSA0YHB/BBG_LAPTOP_1.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1610631500968-L1LKSDK8FOVV00ED59HU/BBG_QUOTES.jpg</image:loc>
      <image:title>British Business Group — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/learningfestival</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611648373796-RXYH59S2PFGHK430HWK8/L%26D+FEST-13.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611643913464-MD57YZYSNGULBDU43LR7/L%26D+FEST-11.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>KNOW Creative developed a distinct visual language derived from the Dubai Airports brand language - utilizing iconography and systematic templates that echoed the sentiment of unlocking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647105362-W28MWREOF94PQP19XQE7/L%26D_PROJECT.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>We split the environment into x4 zones where each had its own proposition. • CONSULTATION SERVICES • CONTENT CURATION SERVICES • CLASSROOM INTERVENTIONS • DIGITAL SOLUTIONS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647119035-W82E43FZ07PG4E56LTB1/L%26D_PROJECT2.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>From ideation through to final delivery, we supported our client with a full creative service. Ensuring quality control throughout and creative governance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611728159119-1U7PA1HWQRFPN0JBB68O/L%26D+FEST_quote.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611728387243-NQ3QE1SC4YU1SBK6JK8L/L%26D_PROJECT3.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647122317-W8S2ZW0DAZA6CUB6MTHS/L%26D_PROJECT4.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>Bespoke iconography was developed that became the an augmented experience for attendees</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647121858-S8MM5IL2FE09BVJWJBKJ/L%26D_PROJECT5.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>The floor plans were unique across all x4 zones, where the graphics worked in harmony with the 3D structures to complete the artistic impression</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647183285-884IRQK63TZYIJNDYA3D/L%26D_PROJECT6.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647126544-F2RAC8J5WWLUXDIE2AGH/L%26D_PROJECT7.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>The floor markings themselves became super graphics for augmented interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647135868-3NUR56DY3S2W4KEZLAKA/L%26D_PROJECT9.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
      <image:caption>+600 employe attendance over a five day period</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611647978900-QPJQ4P9RXF2IVWLOH9TO/L%26D+FEST-18.jpg</image:loc>
      <image:title>Dubai Airports — Learning &amp; Development Festival</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/alchemyselection</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1624261499051-SKE3ID2ZPZD88T2CUBPS/AS_hero_1.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
      <image:caption>KNOW Creative are in the business of turning heads. So helping Alchemy Selection launch their high profile financial recruitment business in Dubai’s illustrious financial district was a challenge we eagerly accepted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1624261499051-SKE3ID2ZPZD88T2CUBPS/AS_hero_1.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
      <image:caption>KNOW Creative are in the business of turning heads. So helping Alchemy Selection launch their high profile financial recruitment business in Dubai’s illustrious financial district was a challenge we eagerly accepted.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034701555-2EO0ZILLTGNT8Y51FACZ/AS_BRONZE_WEB.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
      <image:caption>The devil in the detail We created a strong visual identity that subtly depicted financial credibility and astute mentorship – essential in the communications of a people first enterprise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643198921079-9SCUAWWFWON2RLJAXJOB/image-asset.jpeg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034737621-IH283CVUEDNAM9GOT6RH/AS_PHOTOGRAPHY_WEB_1.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
      <image:caption>Our in-house photographer and art director David Kirkland, created a library of images that supported the people first narrative. Candid 35mm photography of financial district surroundings, mixed with energetic and approachable corporate profiles and reportage style imagery of staff / interviews for added warmth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034746067-5RJWIKWS8NPCU8MURK7A/AS_WEBSITE_HOME_WEB.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1624344962626-DZB5R7PG0ULFCE3SB1US/AS_BUSINESS_CARDS_WEB.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034706145-V2N4DD9Q0Y3FQXIBNKVY/AS_BOOKCOVER_WEB.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034737116-16GP74J2192Z4R5G42MP/AS_PHOTOGRAPHY_WEB_2.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1624260966156-EJVL8Q56DHUUEQS98JNY/AS_quote_1.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034721874-KGKKMU4IB0Y0CCQ6ZV3Q/AS_MAGAZINE_WEB_2.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
      <image:caption>Corporate communications have played a vital role in their business profile. Alchemy Selection required the tools to attract both potential candidates looking for new positions, and at corporate level – securing high value contracts such as Emiratisation programmes for larger businesses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034714231-536R3HNCCTTD36N3VNNY/AS_MAGAZINE_WEB_1.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034724235-Z2A9EGFQIXNYWVPLKY76/AS_MAGAZINE_WEB_3.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1624260966472-X4JSTTENPFIFI192CW4E/AS_quote_2.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1622034746845-DL3LA3IT2FPAD97CPA8L/AS_POSTER_WEB.jpg</image:loc>
      <image:title>Alchemy Selection — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/karndean</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593116096-13EKQ4G4RC8N7VMDL09K/kc_uk_karndean.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>Traditionally the commercial side of the business had been forced to stretch and adapt the consumer marketing assets to support their strategic growth, as the existing brand was designed to cater for their core residential business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593116096-13EKQ4G4RC8N7VMDL09K/kc_uk_karndean.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>Traditionally the commercial side of the business had been forced to stretch and adapt the consumer marketing assets to support their strategic growth, as the existing brand was designed to cater for their core residential business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643193358631-FMYSZ5Y4TPVINF22WJYS/image-asset.jpeg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>Karndean see flooring differently. Travelling the world and pushing the boundaries in their quest to create exceptional floors that inspire and delight, with cutting edge design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593809390-6AWANDUT8VSISPLUT9UE/logo_karndean.gif</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593179614-QPPWCPBEUJER0GM3YGI1/kc_uk_karndean3.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>We developed and produced a flexible identity system, through a range of creative applications based on their key marketing platforms. One that could scale cohesively and be managed and implemented by Karndean’s regional in-house multidisciplinary teams, based on overarching design principles and a refined tone of voice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630338511095-G0KMVKFIXEDW49UNN5OW/KC_Karndean_Portfolio+seq1.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>Traditionally the commercial side of the business had been forced to stretch and adapt the consumer marketing assets to support their strategic growth, as the existing brand was designed to cater for their core residential business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593216579-6HLWJI8ZHV5J2W9D0V1L/kc_uk_karndean4.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593238457-SM769HJPZXH8JZQJM2J0/kc_uk_karndean5.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593412242-OFPVD3AEDT3HD6S3LK2X/kc_uk_karndean6.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593437284-XG7QEDS5PP7LPON28N8S/kc_uk_karndean7.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
      <image:caption>We also articulated their external-facing proposition to resonate with artists and designers and encapsulate their ethos in one emotive snapshot: ‘Design is an endless journey.’ This provided the foundation for a narrative that was brought to life in a short film to drive the brand launch campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642594192364-M4BIEB8SLE4E8G0M2AV3/image-asset.jpeg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593471569-R8CDXDNZ7ICZVL0K6WW3/kc_uk_karndean8.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643101054744-U2LCJQU9W5L6CHG48C2R/kc_uk_karndean9.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593625588-KGEVWZMAGSY1SNGZZIRQ/kc_uk_karndean11.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593637941-WH0982A367CJUEVTXYSB/kc_uk_karndean12.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593639871-HQZBPTB0JNKZNT5VFGHQ/kc_uk_karndean13.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642593643492-9P6FHT9LKS5XHW13RFCT/kc_uk_karndean14.jpg</image:loc>
      <image:title>Karndean — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/dubal-holding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705053147379-UHCLPQ8L9W6ACQUFSOVK/DUBAL_LAUREL.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705053147379-UHCLPQ8L9W6ACQUFSOVK/DUBAL_LAUREL.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634057491799-BRD0KAYC26PAR4IU0TXQ/DH_gif_white.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>A wholly-owned subsidiary of Investment Corporation of Dubai, our mandate was to rebrand and reposition Dubal Holdings narrative and visual communications in time for EXPO 2020 Dubai for maximum exposure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1656060895789-QKD7C6LA77M8PWRXRYJR/image-asset.jpeg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634039436532-FWI9U7CG3WMFWDXJB6YV/ICD_3.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Through a fully integrated strategic process, we conducted stakeholder workshops and developed a framework from which we were able to changed the corporate communications narrative from one that talked about their input, i.e. how much they invested etc, to one that championed the output of their investments, i.e. how their investment benefitted Environment social governance (ESG) on the whole.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705052613730-L5TU74C9Y5WKOGZ2WG1U/DUBAL_LAUREL.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634037462881-UR2MJOZANJFUEW54CXTG/DH_gif_white.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>A wholly-owned subsidiary of Investment Corporation of Dubai, our mandate was to rebrand and reposition Dubal Holding’s narrative and visual communications in time for maximum exposure with the opening of EXPO 2020 Dubai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634057888969-TVYD6MD4779D05R1CP3D/DH_logo_6.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>With efficiency and sustainability front of mind, we made refinements to the logotype that ensured a legacy but repositioned as a modern contemporary brand that was ready for digitalisation and high performance. — Click video below to see the transitional development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630571385671-1K987Y36I27C0NRUE07R/image-asset.png</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634058140630-0B0TOK2E3OX3DFXF9BHY/DH_logo_4.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>The foundation of the brands Look &amp; Feel was devised through the creation of an animated sequence that echoed familiar industrial processes (Nuclear, Hydro, and Wind). This art direction was not only fluid and dynamic, but appreciation of their earlier existence in aluminium smelting. Millions of tiny aluminium balls created a world of energy and endless possibilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630923140910-O71KBJMTPOP6IYB17024/image-asset.jpeg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630908707445-AI9I3H2UFUUJJZ69RUFI/DH_animation_1.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630909348313-JAAXF5EKLYMDXXW0E43U/DH_animation_2.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634113468023-M2AKMFEJHS7DE72GI4SS/DH_animation_BTS_2.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630932406058-APN5Z8NI57UTS9EYGCHI/DH_animation_3.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Brand Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630935159574-X14SXAV6APM1WESFZWGZ/image-asset.jpeg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Look &amp; Feel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631009442454-LVDXJWK6C1RO5371Q5W0/DH_BRAND_1.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631009867553-IITNCT2ISKDYNMW51GKB/DH_BRAND_2.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631009866774-Y28AH4L1IEZZ4JNTIZAG/DH_BRAND_3.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634034126655-A3F3IH3TSLCVD15N0VGI/Comp+4.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631009872422-H0H81WCP73FYR519ZY9H/DH_BRAND_4.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631010144565-Y3ZBPDN50MX5LPQ7P4D0/DH_BRAND_5.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634061117358-924XD5UY5QOGO8Q1M04Y/EXPO_LF.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Mixing industrial imagery with local, environmentally conscious landscape imagery grounds the brand’s communications and helps to change perceptions about industrial infrastructure damaging our environment – to one that protects the fragility of our indigenous landscape and world beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634112421428-AQS1DB9F0ITMV3NHLJJS/DH_IMAGES_v2.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>The mono-spaced logotype was crafted in both English and Arabic which allowed us to develop a systematic grid system - dictated by the logotype’s scale within application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634058338324-E9BKIAPJRZ4S0IPBSLCC/DH_BRAND_10+copy.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Applications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634062184168-T2W0QSMJSIOW4XI4815D/EXPO_LF_6.gif</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634025625257-H6K43NKWA5FA7KXT0GJ6/DH_BRAND_9.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1631083232652-GTT2ABHJRTSIY7BTULWG/DH_BRAND_6.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1632918720215-WJWTSPN47P6V95D6YO16/ICD.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>Through stakeholder workshops KNOW Creative changed the communications narrative from one that talked about their input, i.e. how much they invested etc, to one that championed the output, i.e. how their investment Was to the benefit of society on the whole. Investing In Everyone’s Future</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634044406768-PEI67M3IRG2G8VPU9LXZ/DH_website_3.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634032833777-5DP0NV8BRIB9Y48NIPS6/DH_BRAND_7.2.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1633871560838-GHXMH74DQ3Z2HIVLL57U/DH_BRAND_8.jpg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
      <image:caption>EXPO 2020 Dubai launch animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1632917690536-C8G6VQ0Z7H9Z6RNAJHOX/image-asset.jpeg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630571671410-0XAJ793IXZZ97T4VWO1H/image-asset.jpeg</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1632918676970-OOXU9G5LI18WG43H3EKT/icd-logo-website-6-inner.png</image:loc>
      <image:title>Dubal Holding — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/volvo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657121719063-TWK1D28MS7SRQOLJ7G6O/Made+for+you.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657717990516-Y0SDGCY7VAKJEHJWS1HY/M4U.gif</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657121313483-AW490TZ796TVIPAVCWLS/Volvo_web4.png</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Inspired by the trucks V shaped headlights, we created a style package that was strong and confident in both the visual and spoken narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657114868907-0A0IYHN3N72FZAFAQVSI/Volvo_04.png</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Working in black and white only, our creative focused on motion graphics and a familiarity with industrial automotive design language.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630573240924-FY3DX2BJO4T8W16V0Y73/Made+for+you.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1630573534908-Z9F8FAOFIED1AXSTB03R/Volvo_sketch_1.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115188863-81YJJPF7BZEDSF4XHX9B/Volvo_sketch_2.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115188854-MTL49WP7B03YTNRA508D/Volvo_sketch_3.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Content was projected across three massive screens with width of nearly 30 meters by 7 meters high. We also created content for projections on the floor to connected the overall visual experience and make the trucks appear to be crossing different terrain.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115158304-C5XJ5H1H5JCU45KEFX75/bcfbff3b-96d1-4660-8684-fc555140ec9b.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115116146-H3DACVUOFVU8LX2EO65N/90683edf-d1dc-4bc0-9656-184dcf7954ad.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657121525838-LMMO6P5TKF2IRMD6JNL3/Comp+4.gif</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657715149026-48VR9BQ6SVROX4AR21FB/Comp+3.gif</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657121528690-CGW2L5YOW9WOTR8NXJ2O/Comp+5.gif</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657121645184-HPNVXO09ZJLYZP6633EW/Volvo_web5.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657114864061-GPUN8ADLFICGS250ZLPJ/Volvo_01.png</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657114865852-6YSN7LB36ZI282G6L888/Volvo_02.png</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657114866615-X35LKK7J72XYJ5BNINYI/Volvo_03.png</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Storyboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115440538-685H30IKS7EX6TP2Q8YX/Volvo_storyboard.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657120969834-2SUI1S2MKULYYEIP4TRT/image-asset.jpeg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115453917-OVY94ACLWHN4HEIMCOIZ/Volvo_web.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
      <image:caption>Images by John Marsland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115450098-8JK1IEM10XUFNXYLJ7WX/Volvo_web2.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657115455401-AL2NU8AU46ACHE13R17N/Volvo_web3.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1657714288854-ZSWNWF2MC1PIAH5WPJPT/Volvo_web6.jpg</image:loc>
      <image:title>Volvo — Motion Graphics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/transformena</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642140908421-7LYWLSWLRC3MFCNNZ1C3/image-asset.jpeg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
      <image:caption>Transformena is a two day virtual event with transformational talks on how technology is creating a better tomorrow and shaping the vision of the Middle East. From event naming and key messaging, Look &amp; Feel development with onscreen broadcast animation package – through to execution and delivery of 11 live sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642140908421-7LYWLSWLRC3MFCNNZ1C3/image-asset.jpeg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
      <image:caption>Transformena is a two day virtual event with transformational talks on how technology is creating a better tomorrow and shaping the vision of the Middle East. From event naming and key messaging, Look &amp; Feel development with onscreen broadcast animation package – through to execution and delivery of 11 live sessions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642141976271-E3IVM2VYDGN1TJTUKHOQ/COG.gif</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642142667990-GD8PIXYFS2FYHOXYF22C/LOGO.gif</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
      <image:caption>35 speakers 11 sessions 2153 registrations 1028 attendees 48% participation rate 4014 webpage visits Social Media: 2.2M organic reached 6.3K clicks — Click image below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642157185023-Y4CUWXLIE1NYRB994XJ3/image-asset.jpeg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
      <image:caption>The Siemens cognisphere was utilised to support the overarching narrative of data and flow of information. We further developed a look and feel that rippled through the creative, emphasising the nature of audible information and its origins of thought, here in the middle east.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642407207533-ZMNUN3SI56UNR2PDMLFH/TRANFORMENA-Poster-Mockup.jpg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642407977392-4GI4P5S637PDR4F8MOK7/TRANSFORMENA+POSTER.jpg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642159128023-6C4QW7MQ104NKPPSY1S9/Transformena_LiveEvent.jpg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
      <image:caption>Six panel shows were spread out over the 2 days, supported by additional five 1-2-1 Fireside Chats – offering alternative content in the schedule. For the fireside chats, we devised a supplementary Look and Feel that championed the guest speakers and ensured a strong editorial tone. Each delegate was shared their own event poster and communications prior to the event, raising awareness and encourage online attendance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642148319800-QAFSYF50CAHPYWHV098E/TRANFORMENA-Social.jpg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642165068858-2KBB8Y1AW31G47L47UKJ/Fireside_hero.jpg</image:loc>
      <image:title>Siemens — TransforMENA Event Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/siemens-ev</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634459783376-CO5BXHCUVLI61KM92657/image-asset.jpeg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634459783376-CO5BXHCUVLI61KM92657/image-asset.jpeg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634549562341-KB5N7NEWQBDMF8CQ597D/MoI_Si_1.gif</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634461787498-YKH1Y31R7R1TRKZY8OI9/Siemens+eMobility+Online+Reference+ENG+VO+211011_1.gif</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
      <image:caption>A nationwide network of ultra-fast electric vehicle (EV) chargers which will help reduce carbon emissions, boost adoption of EVs by addressing so-called range anxiety, and lay the groundwork for a more connected and sustainable transportation system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634458498009-WP2I01A4SDCC1J1GS68U/EV_Event_wall.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
      <image:caption>Launch Event 08.06.22</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634543910835-PNGMBF08VVQD1JAQKG6U/EV_Event_photo1.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634543936951-BNIO2GN79CZV0YXUCTTH/MoI_SI+copy.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634461062572-PX3N6V9Q360PZ4WZX1HC/EV_Event_photo2.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634461059050-ZSHO280Q01QBRROLLBIL/EV_Event_photo3.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634475785396-3FIYQD2MSAJ26YQZ3EYG/EV+SIEMENS+story.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634627457500-306TCVETEBX8631BYBNX/EV+SIEMENS+story2.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
      <image:caption>Social Media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634458290590-QP8HWO2Y9CVCB5JQCYV1/EV_social_carousel.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
      <image:caption>Together with Audi, Siemens presented their EV infrastructure at this year’s WETEX. KNOW Creative produced the content leading up to the event on social media and for the stand itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634460664153-QRIHPASUG5K6LBTXP18H/EV_Event_photo1.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634473165554-ER9P9S46SFJ8OI1X84T5/EV_WETEX_1.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634474347477-0R80I9C40ZSKLPK2G1K2/EV_Event_photo4.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1656060651529-YCFKKTA5V24FP6BL42TI/EV+SIEMENS_thumb.jpg</image:loc>
      <image:title>Siemens — EV corridor launch communications</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/rugatelier</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595338297-3BPWYJOPG6R609OUQN8O/kc_uk_rug+atelier.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595338297-3BPWYJOPG6R609OUQN8O/kc_uk_rug+atelier.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595341388-ZYROQJ4OY7Z6S88ZW1RR/kc_uk_rug+atelier2.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595355149-H88FKCJB4R8FOTYTWNW1/kc_uk_rug+atelier3.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
      <image:caption>We created a simplistic visual identity to showcase Rug Atelier’s seasonal collection of contemporary designs and deliver their brand narrative. This combined rigid geometric forms to contrast the organic creativity of pattern, often featured as a hallmark of their unique and vibrant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595348482-VODOX22VUCPP4TQ05UQ1/kc_uk_rug+atelier4.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595365490-CZ2S3K6LOPG6EMV3SJQ1/kc_uk_rug+atelier5.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595370271-GJNCYYY4ZT3XJ38BM3AM/kc_uk_rug+atelier6.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595372846-3U6GRU2SSXNRFADO1WEM/kc_uk_rug+atelier7.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595390477-HR0EQVK1BLDKR53XIVEH/kc_uk_rug+atelier8.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595385050-WAJXIFYPP3WF8VTHW1IF/kc_uk_rug+atelier9.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595389386-8XS2H2HTRGNEF5TVQNPO/kc_uk_rug+atelier10.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595402405-E5W87DTQ7U4HCA1SHQG5/kc_uk_rug+atelier11.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595404295-E8V1Y6I2B9ERYDZTPJEC/kc_uk_rug+atelier12.jpg</image:loc>
      <image:title>Rug Atelier — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/materialsource</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643193986990-I2DNZKLVGZLK2N05E550/image-asset.jpeg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643193986990-I2DNZKLVGZLK2N05E550/image-asset.jpeg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596004471-ZLGC5XOL0TZFCV5WQ01F/kc_uk_material+source.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
      <image:caption>A visual identity was needed for presenting their esteemed partner’s work - from a swathe of disciplines and materials, from minimalism to maximalism and everything in between.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596000681-NL4OAFGBH5SUXH4R2475/kc_uk_material+source2.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
      <image:caption>A responsive, hyper-functional kit-of-parts that created structure in any format, on any platform. Enabling layouts and hierarchy to be formed nimbly and efficiently, whilst allowing the individual product exhibitions to really shine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596010201-PRSADFMI19EK7SI118HG/kc_uk_material+source3.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596019666-CAMVKASYCAX9UK979NTI/kc_uk_material+source4.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596019950-1X7HEETJKVIVMTZAXFA0/kc_uk_material+source5.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
      <image:caption>Hierarchical typography for the main headlines was a considered part of the Material Source Studio identity system, where the address line has parity with the content, and is featured prominently. This was purposely intended to create a physical connection between their studios and the community they occupy, alongside promoting each district as the destination - at every opportunity. In this illustration: NOMA Manchester.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596025698-GTZZMPDHHF1F2WJE61MJ/kc_uk_material+source6.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596033578-NEOZOG0MMZZU05D6IXYX/kc_uk_material+source7.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596038630-Z2O1TF9J2670S7B5EI5V/kc_uk_material+source8.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596048232-CM3QACSPSKPR4IN0K1SG/kc_uk_material+source9.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596045295-J89O3JVQDHSQ2Y1RL3TZ/kc_uk_material+source10.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
      <image:caption>We also created and developed their digital and social media visual assets, to continue to engage their loyal audience of over 40,000 - comprising of architects, designers, builders, specifiers, facilities managers and end-users from around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596054059-EFM4LOAP674FVMC90D9L/kc_uk_material+source11.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596053300-OEEY79TU5RA1AK9GT378/kc_uk_material+source12.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596056552-C8ANR607E04BF46IXS4N/kc_uk_material+source13.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596059125-V1LUTJHBCFBZHFL1G8EW/kc_uk_material+source14.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596063899-CNP6M0VLAE4UMU2QD4CU/kc_uk_material+source15.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596062898-924KBL4XPTIID3HNTHRA/kc_uk_material+source16.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596075636-XYGLRWKCH7NMV78M53CX/kc_uk_material+source17.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642596076383-9OTUGNG7G59KEX09RMD0/kc_uk_material+source18.jpg</image:loc>
      <image:title>Material Source — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/fountains</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668495695543-DW6O58C9U6FI9H23VS65/fountains_mobile_thumb.png</image:loc>
      <image:title>The Fountains — Branding</image:title>
      <image:caption>Previously call ‘Cascade Dinning’, a name change to ‘The Fountains’ bought with it a full rebrand and visual design language. Taking inspiration from the canopy and the upward trajectory and animation of water fountains, we developed a simple animation asset that bought the the destination to life - especially in digital and Social Media execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668495695543-DW6O58C9U6FI9H23VS65/fountains_mobile_thumb.png</image:loc>
      <image:title>The Fountains — Branding</image:title>
      <image:caption>Previously call ‘Cascade Dinning’, a name change to ‘The Fountains’ bought with it a full rebrand and visual design language. Taking inspiration from the canopy and the upward trajectory and animation of water fountains, we developed a simple animation asset that bought the the destination to life - especially in digital and Social Media execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668574982049-3AHAIQBT0A6VFTRMUFKY/FOUNTAINS+MOODBOARD.jpg</image:loc>
      <image:title>The Fountains — Branding</image:title>
      <image:caption>Extensive guidelines that covered all 3rd party requirements. Including social media templates and photographic art direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668496152235-6MAJ22NKUINO137ATCFE/THE+FOUNTAINS+GL.jpg</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668496153023-O2Z47PTHE207MKL1DB6J/THE+FOUNTAINS+GL2.jpg</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668575548028-O55MSZKWYT67TT16VBML/FOUNTAINS_BC.jpg</image:loc>
      <image:title>The Fountains — Branding</image:title>
      <image:caption>Design systems devised to establish a distinct communications platform. The cropping of the imagery created a sense of upward movement even in static application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668576229457-9H7WKG2Z1DPIJ8FTXRCQ/FOUNTAINS_template.jpg</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668581337645-B3FC62BTWHM56ZXCY2O3/FOUNTAINS_animation_mock.gif</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668495719456-LQMMW3RI63SSZW9RFLJP/FOUNTAINS_print.png</image:loc>
      <image:title>The Fountains — Branding</image:title>
      <image:caption>Social media templates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668495713580-EFP0KM1BX4XSMIP43OEO/FOUNTAINS_social.png</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668495717755-IMOSHZLZIMEP6S4RPX31/FOUNTAINS_social2.png</image:loc>
      <image:title>The Fountains — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/dabuzz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643183641213-W4IPNADI46Q0Q7N6B7QE/DAbuzz+SOCIAL+LINK.gif</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643183641213-W4IPNADI46Q0Q7N6B7QE/DAbuzz+SOCIAL+LINK.gif</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643186868724-HLHXE6OTHCSEBJZVRUFC/DABanner2.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
      <image:caption>The project entailed full creative strategy, naming, master visuals and campaign content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643181516275-Y31CWXTSFAEHMUIZDEC1/DABanner.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643181596912-J1EDXUTKONNF3CLE6HZ2/DABuzz_HERO.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643182794970-CAQNNEHCLAT8MUIBVBR2/DABuzz_1.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
      <image:caption>DAbuzz was fast-tracked for launch at the start of COVID pandemic in 2020 as the necessity to keep staff connected with day to day business affairs was critical</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643183555115-C9VXLIS91SBK5614B9E4/DAbuzz_VIDEO_INTRO_1_1.gif</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643187679148-FGDXPXIIS0P50X6PF2WM/DABuzz_3.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643187947726-MPPJKJX4RQCZ95NDGXJ7/DABuzz_4.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643183402649-4I3QYE3QTAU1GRM0524I/DABuzz_2.jpg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643192881959-JJSB6BAP5HPH856TCEV0/image-asset.jpeg</image:loc>
      <image:title>DA Buzz — Internal Communications</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-13</lastmod>
  </url>
  <url>
    <loc>https://knowcreative.com/blog/brandsuccess</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/68b0a059-cb66-44ba-853f-37bc8954c7c0/SCORECARD.png</image:loc>
      <image:title>BLOG - The Long-game: Invest In Your Brand to Succeed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/blog/cx-consultancy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/62c0a3ad-4f57-4103-9293-0c098f2a282f/Screenshot+2022-06-21+at+10.37.54+AM.png</image:loc>
      <image:title>BLOG - Welcome to KNOW’s CX Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/31158f50-6985-425e-9500-d85cb0712eb1/KC_BLOG-2.png</image:loc>
      <image:title>BLOG - Welcome to KNOW’s CX Consultancy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/blog/tag/consultancy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://knowcreative.com/blog/tag/CX+services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://knowcreative.com/blog/tag/Brand+CX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://knowcreative.com/dfi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661863985057-T6BWM5CBRNTFE8ZMTZSW/image-asset.png</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>Dedicated to creating the finest, most innovative designs to authentically replicate natural woods and stones. Designflooring International go to extreme lengths to ensure their range of products are the very best. From a Slate Mine in the Lake District to a Tobacco Barn in Maryland, they source the most expressive natural materials to inspire their designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661863985057-T6BWM5CBRNTFE8ZMTZSW/image-asset.png</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>Dedicated to creating the finest, most innovative designs to authentically replicate natural woods and stones. Designflooring International go to extreme lengths to ensure their range of products are the very best. From a Slate Mine in the Lake District to a Tobacco Barn in Maryland, they source the most expressive natural materials to inspire their designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661765790347-3FE1BLXKFY95GPDSFQG4/DFI_KCPortfolio+seq_image.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766067494-KUAMP2JPJ030ZWC810M4/DFI_KCPortfolio+seq_image_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>We were commissioned to create a distinctive visual expression that would help catapult Designflooring International’s unique products and story into the consciousness of designers and architects across the globe. One that could can be dialled up or toned down when required. Cementing the creativity of the brand, as well as providing the space for it to express its character seamlessly across every channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766067489-9A2LQOAWDZ1V5ADILAA5/DFI_KCPortfolio+seq_image3_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>During the early research phase, we discovered that as branded content has become more diverse on social platforms, from a brand-image perspective there has been a significant shift in the market - moving away from focusing on and showcasing just finished products and room sets alone. Competing brands (notably emerging and more agile entrants into the European market) are using more expressive and graphical means to cut through the noise and stand out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661765793101-PKMG8OP2Y87EVK9L3WQE/DFI_KCPortfolio+seq_image4.jpg</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>Designflooring International’s existing symbol (representing three tiles and two square planks, arranged harmoniously) emerged as the most distinctly memorable visual asset and brand cue, when we surveyed customers and internal stakeholders. And so the new visual identity was centred around bringing the symbol more to life - through various expressions, from a foundational communications element (grid) through to an ever-expanding window into the world of Designflooring International (extrusions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766078942-340YXMD9QVVT9M7ICZRE/DFI_KCPortfolio+seq_image5_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766085680-OGCRZA539T9ASEVDWE4E/DFI_KCPortfolio+seq_image6_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
      <image:caption>The graphic extrusions opened a window into the world of a continuous design journey, incorporating different inspirational and location images. They also elevate the Designflooring International symbol by making it big and three-dimensional. Always in motion, changing perspective and adapting to different environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661863478029-D8WATKXEHT2I6Q21MG24/image-asset.png</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661765939123-P1WSBFK36DTY5MES8U5W/DFI_KCPortfolio+seq_image7.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661765969309-LZA1PFM7D8J7VH6EYWQU/DFI_KCPortfolio+seq_image8.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766018470-CWI7O1MPT7DPTES5YO9H/DFI_KCPortfolio+seq_image9.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766120241-T4XMZWV08166VUHQ0L4H/DFI_KCPortfolio+seq_image10_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766117506-Q57GNGHQKQP76QC3PM05/DFI_KCPortfolio+seq_image11_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766285792-70ZTBZIT8LTQGL059HIZ/DFI_KCPortfolio+seq_image12.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766248884-X2N8BDKGPYUYDHIDO8DG/DFI_KCPortfolio+seq_image13.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766148779-JEWFQ588FYZ4NXVJJQSQ/DFI_KCPortfolio+seq_image15_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661837222851-59MVO671Y8S3N38I8LGY/image-asset.png</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766157833-T6CT2T2B9TTBV2TUCGZK/DFI_KCPortfolio+seq_image16_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766170782-TDLBW7B85RIOIF4SIPFR/DFI_KCPortfolio+seq_image17_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766170086-ZV04L3CW34NJDN15S312/DFI_KCPortfolio+seq_image18_72.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661837397050-UKNEYBK0CFPWXKMRYM8Z/image-asset.png</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661766404543-05JO899ZQ2CO976WO0VO/DFI_KCPortfolio+seq_image19.jpg</image:loc>
      <image:title>Designflooring International</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/zenda</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865452213-P73K3PLIPEGNNS3IBXPZ/ZENDA_HERO.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705053232463-8VE5EW5WES72J3EAG8C3/ZENDA_LAUREL.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661969087060-3MLHLI8VT26MIMKT9VLQ/zenda_logo_2.gif</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865480587-NNI3FHHUCP2B137MZNYU/Zenda_Portfolio+seq_image_1_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
      <image:caption>Zenda is helping families track school fees and make payments through a multitude of pay-now and pay-later options. Created to help streamline and elevate the financial relationship a parent has with their child’s educational institution whilst creating efficiencies for both parties in the UAE and in India.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661952167734-ZJCH9LG1IILR389U9KYA/Zenda_Portfolio+seq_image_2_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
      <image:caption>Recognising that the school experience should be a seamless one for a parent, end-to-end, the ambition for Zenda is to be the first super app for all peripheral products and services around education – with a robust payments and customer rewards system to bind it altogether. Between KNOW Creative, Zenda’s founders and ventures team building the app, there was a collective remit to collaborate deeply and openly on creating and launching the brand to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865486465-2ZZ43UXZ2A0IE6CCZM8I/Zenda_Portfolio+seq_image_3_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
      <image:caption>Starting with the name – after various rounds of leaving it wide open to all interpretations we explored and filled naming territories from functional (WYSIWYG) to obscure (made-up). And whilst we covered some interesting solutions, some were met with some mixed reactions when tested across the various markets. Zenda (the chosen name) was loaded with meaning, and also easy for everyone to pronounce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865493590-E3AZOT4SBQLKE96ZZG07/Zenda_Portfolio+seq_image_4_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
      <image:caption>We explored a number of creative directions in a virtual design sprint; where references and found imagery were used that were indicative of the overall art direction. We provided visual interpretation of each theme to demonstrate how it could be further be developed to express and reinforce the delightful product experience. Visually, colours beads (or balls, loosely symbolising the abacus or gum balls for rewards) could be brought to life playfully in a multitude of ways and translate functionally across the app’s graphical user interface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865493784-NK1X9R74R5WUACTN57Z6/Zenda_Portfolio+seq_image_5_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865500005-VS9T4FQUJ9P6UV22OJSE/Zenda_Portfolio+seq_image_6_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865500250-ONVLVW19S2F9BO3LALOC/Zenda_Portfolio+seq_image_7_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865508057-55ASJSZ3Y3HE79NWLPUE/Zenda_Portfolio+seq_image_8_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865507463-1WA0R95CLWM44DZ2EX7E/Zenda_Portfolio+seq_image_9_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865514645-Z6YN3ZROJQ2OG115QISO/Zenda_Portfolio+seq_image_10_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865513965-OAWOFCF71XI5UV2KV5JV/Zenda_Portfolio+seq_image_11_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865517510-NP5PWM8O66LOVOJD7IK2/Zenda_Portfolio+seq_image_12_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865524857-TTKK6YO7G7K6I77RP5GR/Zenda_Portfolio+seq_image_13_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865524134-KX829FV8QJFXU91PO3EQ/Zenda_Portfolio+seq_image_14_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865533038-JLN11JO9MLR289RWNOCM/Zenda_Portfolio+seq_image_15_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865533784-W3LPEY4MIXHP6T5BBZTM/Zenda_Portfolio+seq_image_16_72px.jpg</image:loc>
      <image:title>Zenda — Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/your-journey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705053070045-EQAEVVH7BB2MQCKDVSPB/DA_LAUREL.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705053070045-EQAEVVH7BB2MQCKDVSPB/DA_LAUREL.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668168930902-FQIN6JTCHVIMP2CJZ1XM/JY_LOGO+ANIMATION_narrow_1.gif</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>‘Your Journey’ is Dubai Airports new approach to career management, designed to help staff get where they want to go within the company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668221778761-HS5HUHGVYEBQSYR8XB86/YJ_hero.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667997486612-B5L23P91SQNHZKWFX7CF/YJ_image_01.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Empowering staff to shape their own careers, we created a simple visual narrative of customisable blocks and a blank canvas. This clean-cut look and feel, easily aligned with the brand yet created a distinct platform from which to communicate the message programme succinctly, distinguishing itself from existing corporate noise to allow individuals to focus on themselves and their career development plans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668169554126-MTBAJD14XNFNA8Z06ZM0/JOURNEY_portrait_hero.png</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668173060101-Q98H61VRA6HVWEDS6AUQ/YJ_hub.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668167802108-E18VZ77QC3N1LWYGZ1RM/DABanner2.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668221623416-S6NQWC1F8SDWEBLAEJPU/YJ_testimonial_2.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668172845824-3K91620NWHFGR4TT42XW/YJ_hub3.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>A logo animation was developed to bookend all screen based communications, from which we could bring to life a world which could be bespoke and tailored to every individuals own career map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668221683375-WDMV9UT9UPQUA26KSHW9/YJ_animation_01.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Animation below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668170482389-3T9058YV5Y54GTME5U3P/image-asset.png</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>We created an awareness campaign, leading with a high end film asset, explaining to staff how careers mapping worked, how their performance and be reviewed and now the onus was on the individual to build their own careers using this new platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667999726947-UEIU8BR0VGR9NIM3IB0Z/YJ_FILM_Storyboard.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Dynamic room-sets were designed to shape our abstract corporate world for film and photography. The sets were purposefully reminiscent of desks and office spaces with the use of props, whilst their true meaning highlighted a sense of individualism and bespoke uniqueness (their career) engineered by each character. Their ranging height and complexities would be perceived as experience and ranging attributes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667998783513-5QDAYNMI5MNEUSPJVG9N/YJ_image_03.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667998783512-OWU5LN58AWOB2M3Q4RM3/YJ_image_04.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667999437169-4XFQDNGB1CI7ESSZMCXU/YJ_roomsets_02.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668225603502-5SL963W12IN82K5CTYK6/YJ_BTS_2.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668225602326-476NG0B8R6V0CCVLAKV3/YJ_BTS_.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668225569339-IE3AMCJ5LG1DGOBD0179/image-asset.jpeg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Additional infographics to support the onscreen narrative were added in post-production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668225660340-8SV2T9A5V37DM9S529LZ/YJ_infographics_.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Using the modular the sets we created a photography library to support the comms platform. Using the boxes as abstracts depicting a place of work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668001588432-6IG8HAYB271YNT7C3GS0/YJ_studio2.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668172096691-DJEOMC6FYGCIYG34Q1WD/YJ_studio3.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668002569091-S467E83ABUTW9X5MD289/YJ_studio6.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684410967015-BEETQ9WOYFEWZS3WELSZ/YJ_studio7.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667998832935-QHF88TQFMLJQS7Q9EHIJ/YJ_Guidebook_01.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>We designed the full site for their internal Sharepoint servers. Re-writing the content and populating the site with rich imagery from both the studio set and a commissioned photoshoot that complimented the overall design aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667998833457-WL932IDGIQOE44EBQ4ZK/YJ_Sharepoint_01.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668002138314-XQJI5MG9TIIMG7JN8VA3/YJ_hub2.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
      <image:caption>Guidebooks were created where online digital application couldn’t always reach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668002590337-CF3ZWJQTCOTRL4RWWDGT/YJ_app1.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668002594987-QSW7TPDD0YWLTUTDR64T/YJ_Guidebook_02.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668167701571-8UX9D3OPJ2JBLIL52HSB/YJ_mobile.png</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668001597046-JYR34UFTE5D8MAFO48SS/YJ_studio5.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667997339223-9UI66ZBT2EVC3C9G9E9M/image-asset.octet-stream</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1667997432799-CLCK542LAJ7NDXQX7FRF/YJ_image_01.jpg</image:loc>
      <image:title>Dubai Airports — Your Journey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/nmss</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705052996140-1DDJLQMZF6D01MYELR73/NMSS_LAUREL.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1705052996140-1DDJLQMZF6D01MYELR73/NMSS_LAUREL.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685335913788-0P2QV0QH8RZI457NMJTL/NMSS_LOGO.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>KNOW Creative embarked on a remarkable journey that unveils the untold stories of those battling Multiple Sclerosis (MS) in the UAE. A groundbreaking national campaign was launched on May 30th, dedicated to raising social awareness and shedding light on the unseen challenges faced by individuals with MS. We stepped into their lives through four captivating one-minute films, where genuine positivity radiates through heartfelt voices and powerful visuals as we experience the emotional encouragement that awaits, inspiring those embarking on their own transformative journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685109907684-O3JJH11N5IVR4KXV9VQH/NMSS_idea.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684928835515-9PMXF91ZXFD88CU92RKL/NMSS_Tipping_Point_v2.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684833272243-G4F5N62DRVFYACB4K842/NMSS_4up.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>We delved into a captivating journey of discovery, connecting with ten remarkable individuals through powerful one-hour Zoom calls. Each candidate possesses an extraordinary story and an infectious attitude that leaves an indelible mark on our hearts. Within these virtual meetings, a tapestry of visual narratives unfolded, destined to ignite social awareness about Multiple Sclerosis (MS). Our mission extends beyond the MS community, reaching out to those who have yet to comprehend the gravity of this condition. Prepare to be humbled as we unveil the profound significance and weight carried by each encounter. In a twist of fate, we found that these encounters, despite their burdens, had the power to transform lives in ways we never anticipated. Witnessing firsthand how every story we discovered became a catalyst for positive change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685103237396-579BHRYM9R94QJXQVHG9/NMSS_BTS.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>The transformation unfolded as we carefully selected four candidates and captured their raw emotions in on-camera interviews. These powerful moments of self-discovery were skillfully condensed into a captivating voice-over, delivering a profound message in under 45 seconds. The magic of their stories came to life, igniting a powerful connection with audiences and ensuring the success of our campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685102384343-KV03A0GDVYJ52BV0CPN4/NMSS_Editing_2.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>Every frame meticulously crafted, our films underwent an intensive editing process. Audio was expertly woven, intertwining emotion and resonance. Clips were carefully selected, weaving a seamless narrative. And through meticulous colour grading, we transformed each scene, elevating our films to a cinematic masterpiece that left audiences awe-inspired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685101910389-AIVLUKUK1KE4D3IR91DC/NMSS_Editing.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685505407536-MUJL21LE83Q6HSI3HV6C/NMSS_doodle_2.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685505407792-DDH4A2XIXVGYVRELOU26/NMSS_doodle_1.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685102501981-TO6EMHMPOKTQISBI81CE/NMSS_CHANNELS.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>These extraordinary narratives of resilience and triumph touched the hearts and minds of audiences far and wide. Presented within the immersive ambiance of Etisalat stores and ELife home entertainment, reaching countless viewers in the comfort of their own homes. The films also filled the halls of every VOX cinema across the UAE, setting the stage for a cinematic experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685506061024-4AYHM30JWEO356A8A1Y1/NMSS_Quote.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685110335036-6Y1OSWLRLXQOYQOOL3BQ/NMSS_BTS_2.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>Our lives have been touched by meeting these great people and it’s been an honour to capture this in a way befitting of each. Malak Mahran</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684830016286-TG3N3J7I3YVJXYQB8ZAJ/image-asset.jpeg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>2. Omar Al Norkhatha</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684831329901-IOI0AZ3O79FHDFLWT3DV/image-asset.jpeg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>3. Mariam Al Qubaisi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684831252827-N7AU9S2SE7I0NJ2NWQAA/image-asset.jpeg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>4. Chand Guria</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1684831392323-PP4YOITBSJBR1MU0FVA6/image-asset.jpeg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>For social media reach, the films were re worked into traditional 1:1 &amp; 9:16 ratios for greater reach and engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685536265514-HIB85GBN2Z771A9Y3G81/NMSS_SoMe.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685505125469-7OYFXLS3GDHMHMQRYQGX/NMSS_Slides_A.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
      <image:caption>KNOW Creative extended the scope of service to capture activation content in support of Social Media awareness. From illuminated buildings, coffee shop activations, mall pop-ups and cultural installations taking place simultaneously across the UAE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685535743153-9M98KU3W2UDAR3RC3HEA/NMSS_ACTIVATION.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685536829797-3UPPIKDR0KZSHE942PJ6/NMSS_BTS_3.jpg</image:loc>
      <image:title>National Multiple Sclerosis Society – Video campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/miralcsr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56efce3259827e0c2fe0ff22/t/667ec1451d9471222c254fb0/1689079911016/</image:loc>
      <image:title>Miral — CSR Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56efce3259827e0c2fe0ff22/64acfa7ffe5bd06f48b72bef/64ad50678824c05fd7dd9307/1689079911016/</image:loc>
      <image:title>Miral — CSR Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1718084643219-FOQMLKT6Q9WLUTECYYCH/1920px+gif_1_1.gif</image:loc>
      <image:title>Miral — CSR Animation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717766324529-VFL17NX2NN7MUZRD1HCD/Miral-csr-Guidelines.jpg</image:loc>
      <image:title>Miral — CSR Animation</image:title>
      <image:caption>Made up of eight CSR Pillars that directly align with UN Sustainable Development Goals… Each CSR Pillar is built on one of the three brand pillars. (People / Community / Environment)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1718085838601-XZLF7MRJI2REKX9QMKYK/Miral-csr-dev.jpg</image:loc>
      <image:title>Miral — CSR Animation</image:title>
      <image:caption>We developed a 90 second script for both English and Arabic voice over. This was was meticulously crafted to ensure the speed of both deliveries was timed to perfection. From this VO, we could develop the visual narrative to support the topics and transition from one scene to the next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1718086964432-0LTPZEGKOPKRTG78XWY2/Miral-csr-dev_2.jpg</image:loc>
      <image:title>Miral — CSR Animation</image:title>
      <image:caption>Thorough animation tests are carried out throughout the development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1718086531913-VG7B6KGY49GVOIKM6QGO/Miral_Exploration_comp.gif</image:loc>
      <image:title>Miral — CSR Animation</image:title>
      <image:caption>See below the full 90 second animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1689083852389-D12A6UWE16VF2ATSYF6A/image-asset.png</image:loc>
      <image:title>Miral — CSR Animation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/cop28solutionsplus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703075185261-M7GFETZZ2872OFWDD15H/COP28_WEBSITE5.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Amidst the anticipated visuals during COP28, we uniquely blended human-centric storytelling with sustainability. Our approach fused graphical data seamlessly in post-production and location-specific B-roll projects. Utilising in-camera studio lighting techniques, our goal was to maintain authenticity and rawness throughout the narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703075185261-M7GFETZZ2872OFWDD15H/COP28_WEBSITE5.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Amidst the anticipated visuals during COP28, we uniquely blended human-centric storytelling with sustainability. Our approach fused graphical data seamlessly in post-production and location-specific B-roll projects. Utilising in-camera studio lighting techniques, our goal was to maintain authenticity and rawness throughout the narrative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703074891353-3VHXS2952RXCTC2QPG2O/COP28_BTS_2.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703074895059-VJD2D07R534FNARNXFZQ/COP28_BTS_3.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Our goal was to immerse viewers in a 3D data visualisation, creating a tangible and interactive experience. Utilising strategic graphic overlays during preproduction planning, we carefully designed camera angles to enhance post-production data visualisations. — Watch the video below</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703061881612-G2FG88RUS1LXQ9NMFDHL/image-asset.jpeg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Contemporary data visualisation Real environment Human integration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703142038936-N7BDRTEJGSTVQLSO3F4H/COP28_WEBSITE2.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>The clean, white graphical data offered a translucent aesthetic, ensuring a seamless on-screen presenter experience with minimal disruption. Graphic animations by Riccardo Agostinelli</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703140516768-GUDNEZX1AIPIQM6KYNQM/HUD_3.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703076754139-2JQWZOKBOOC1GJADSNCK/Solutions%2B+Sustainability+Film+231120+%28ProRes+Clean%29.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703140577213-5O6JE7SFONBMLJU67U9P/HUD_4.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703137387203-JCM9YE19328KG6EK9HTN/HUD_2.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703140759042-A3RFROQEI6956KKYEMG0/HUD_5.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703144211248-8LY2NXCWOW4GB8RB0XLE/COP28_WEBSITE7.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>In a span of merely 10 months, Solutions+ facilitated the sustainable transformation of 16 companies, eager to expand this positive impact. Highlighting these success stories through cinematic B-roll footage aimed to inspire other businesses to seize the opportunity for transformational growth and broaden their clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703141840167-CXXC6GCI2NASEACKCPTX/COP28_WEBSITE6.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Cinematic B-roll footage – Beautifully crafted and produced by our in-house team and skillfully edited by Alexander Dunn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703070092932-O4CCTW7NTI3SL86HHEAW/Solutions%2B+Sustainability+Film+231120+%28ProRes+Clean%29_2.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703070034258-NEPKN6OEWBUTAH9N69CM/Solutions%2B+Sustainability+Film+231120+%28ProRes+Clean%29_1_1.gif</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>On set at Lighthouse Studios with our incredible talent Saja</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703146299597-UDJ7V6C55LPGXQY3VQ6E/COP28_BTS_4.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1703074891623-0KBMQII188379DFE5UNQ/COP28_BTS_1.jpg</image:loc>
      <image:title>Solutions + Video Production for COP28</image:title>
      <image:caption>Director: David Kirkland Dop: Jan Pavlovcik Grip: Matej Bendik Graphics: Ryan Villaceran Animation: Riccardo Agostinelli Editor: Alexander Dunn Producer: Astrid Kirkland</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/onedxb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717425022085-XF9WGQYE06NCVYJLW2ZO/DABanner.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717425022085-XF9WGQYE06NCVYJLW2ZO/DABanner.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717734716209-SYIO5IVEF9FJ31VB7ZS0/ONEDXB-Chairman.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717423495132-3RHD7S6DYVBLCNCBER7G/SNIP+%280-00-04-17%29.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717511245602-2B7MZG0MOTFMUXLSNH7U/Tiles.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717423503891-NL1BONB0OLSJ599V5BKT/ONEDXB_Winners.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1717424927389-PXTACUL3RGXVCOE8S0J4/HH_01.jpg</image:loc>
      <image:title>ONEDXB — Event Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/adcw</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740483995903-3RMX3MLJTTE3Q0NCG892/DAVE_square.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740397563577-6JP6069S86OR12V98POA/DAVE_HERO_MOBILE.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740483995903-3RMX3MLJTTE3Q0NCG892/DAVE_square.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740397825487-XQTR9NYNLP1VKRZOEAS3/Partnership.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>Organised by the Abu Dhabi Department of Culture and Tourism and Miral in partnership with Live Nation Middle East, Abu Dhabi Comedy Week 2024 was a first for the emirate.  Bringing together both legends and rising stars of comedy for a week-long series of shows (18–26 May 2024), the event’s aim was to create a new platform for world-class comedy in the UAE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471881341-ZKI2GB181SX8ZPKFCGSJ/ADCW3.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>Creating an identity that really stood out was critical in meeting these challenges. From the outset, KNOW Creative set out to create a solution that: • Avoided clichéd devices – laughing smiles, microphones etc – and focused on promoting the name itself, above all else  • Something that both ‘burst out the box’ and stood out, • Captured the personality and spirit of the event. • Acted as a unifying and identifiable look for the overall event, yet also enabled each individual performer to be highlighted. • Had plenty of versatility to it, and that could also become the basis of an accompanying visual language. • Created a style that could be used again for future editions without ever appearing tired.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471868559-VT2FAJMPK5BT6P4O6V01/ADCW.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471875373-U1KOWGP6K3O755HI4YJV/ADCW2.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>First, we hand-drew a unique wordmark identity that – in its letterforms and composition – celebrated casual, ‘forget the rules’ informality and fun. The aim was for the viewer’s eye to always be drawn first to the identity, to really drive home what this event was called.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740486121495-925W233TVE4IF3C1IR9Z/Artboard.gif</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471896416-ATXMEX14MQOS2HKFD4HN/ADCW4.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>Secondly, we then used this identity as the basis for a typographic background. Here, elements of the letter shapes appeared on subtle colour contrasts to create an overall pattern that gave all items an energy, vibrancy and – critically – unifying look, no matter what colour combination was deployed. We also deliberately allowed for a ‘free-form’ versatile colour palette, so that the overall style could have multiple, almost endless, variations – yet still be clearly ‘one family’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471906409-I63KEJPZDJEEDJ19AK3K/ADCW5.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>This identity-led brand was rounded out with:  • A bold display font Balfron) for supporting information (performer, date, venue etc). • ‘Cut-out’ portrait imagery of performers, with a highlight ‘halo’ surround that – by virtue of continuing the main identity’s yellow colour – connected all elements into one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471916471-CL54NKMGM4KLJA6Y2CLJ/ADCW6.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471928003-BUOMA45RUYSREOF9JXXP/ADCW7.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471936264-ZGRY0DSYGPEGVP5UW0YU/ADCW8.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471941697-Q4AU1EFMHRPM1TOBU5AC/ADCW9.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740473265095-XHZCAZ18M4PFP716UU8Q/ADCW14.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471952794-BPQ3ZI7KC93OAFRO3CBD/ADCW10.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471964732-DEW6S2MC1SKH5O9J3S3I/ADCW11.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740472291153-PTUQ5QZ7GGONDC1RH1QJ/image-asset.jpeg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
      <image:caption>Abu Dhabi Comedy Week has been nominated for three awards at this years Transform MENA 2025: Best Use of a Visual Property Best Use of Typography Best Visual Identity from the FMCG Sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1740471976393-AAJ7369HLKKS7D8RZX1H/ADCW13.jpg</image:loc>
      <image:title>Abu Dhabi Comedy Week</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569477103434-OT3OGMX7CFXU89T286MR/Chat-pendule-600.gif</image:loc>
      <image:title>CONTACT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/joinus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-13</lastmod>
  </url>
  <url>
    <loc>https://knowcreative.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569415232365-M44MNICZZJI8SHX2V4KZ/KNOW_01.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/c395c1c9-0ae5-465d-8b03-8dc8fdb83b20/KNOW+BETTER+NEON+NIKON+-1-HD.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
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      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/0d0944c5-14b4-4bc8-a5e3-f299f83a442b/KNOW-Candid-1.jpg</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1641790732719-FWAUHTL1VZFE8JKDXE6G/Dubai+Airports.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1569410591475-WVUOTNCZAJJ4HY4IXNTW/Siemens.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1668503795957-30G9OMO12CNGXWDPHB7X/miral.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1774588139815-OB7955LXQA05SNUC8CTI/Barakat.jpg</image:loc>
      <image:title>ABOUT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1688545201731-Z80RQTL14YA6Y97QDVTH/S%2B.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1585560121375-Z0RZEK6FBZUVDMK63YXE/EGA.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1721391124563-L7WMNNF3BUIDNYRSSBUG/Bustanica.jpg</image:loc>
      <image:title>ABOUT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1749536522684-BMSVP0TQRZBZQTMHFWKR/mubadala.jpg</image:loc>
      <image:title>ABOUT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1759838389493-K3ZEN15X6UI3CLA3TJAY/EKFC.jpg</image:loc>
      <image:title>ABOUT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1641789970701-BU6JDZ3ZG77RZ6GII2IM/Dubal.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1533627427035-Z2U94Q2G7ATB4T37HOHX/MAF.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1721391126002-XWI1XUGZJHB0P2JBPCB8/WWMC.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1688545164300-YWQNFTWU2NJ3MQ9QNREI/nmss.jpg</image:loc>
      <image:title>ABOUT</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1749536501565-HM7BOVJT837VMPK2A9BT/Al+Ghurair.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1774520555552-IZBD2NRFHTDDVE3YTE2N/Black%2BDecker.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/32d80743-3f89-4e2f-8d80-3fac37da7310/ADCW+awards.png</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/6d691800-fedf-4f42-b660-99fa0c9a4d77/Bustanica+awards.png</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/archives</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1645797940069-GA3Q164CC355689JA5XR/KC_DOTCOM-6_1920.jpg</image:loc>
      <image:title>ARCHIVES</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1685100674621-INWN736RMKT2GA9JWC9C/NMSS_CLIP_MOBILE.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>National Multiple Sclerosis Society – Video campaign</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/f9432a9a-be77-4fbe-8d91-0791a88f64bb/DA_PENGUINS_01.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Dubai Airports – Health &amp; Safety Animation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1741000228060-GFTJAYZG66UBS4O2ZK4X/DAVE_HERO_MOBILE.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Miral – Abu Dhabi Comedy Week</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/3475fcac-6cc0-46f7-958f-3dbbf008b33d/FR_hero_01.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Dubai Airports – Leadership Programme</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/bc47ba6b-377e-4481-83bd-c240814f3c45/MS_HERO.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Material Source – Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1642595338297-3BPWYJOPG6R609OUQN8O/kc_uk_rug+atelier.jpg</image:loc>
      <image:title>ARCHIVES - RUG ATELIER — BRANDING</image:title>
      <image:caption>Rug Atelier – Branding</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1741004077992-241U1DAEP0U9EUJVPQCF/YOUR-JOURNEY_HERO_mobile.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Dubai Airports — Staff Engagement</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643608974599-72TRH3K1X6YTCV5HJ2V2/DH_HERO_mobile.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Dubal Holding — Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/e2f78682-3ec8-4475-a7c0-7aaa62fedbd0/High+Flyer_HERO.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Dubai Airports – Internal Reward and Recognition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661865480587-NNI3FHHUCP2B137MZNYU/Zenda_Portfolio+seq_image_1_72px.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Zenda — Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/fe0d01c2-3aad-4c21-9c9a-84d9dbfc32fe/Solutions%2B+Sustainability+Film+231120+%28ProRes+Clean%29+%280-02-13-08%29.png</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Solutions + — COP28 Production</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1741000266724-ZUMOBFJZ4RZVKIMKHXSK/Miral-csr-mobile.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Miral — CSR Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/b3910fa6-982f-42e1-ad84-e5ce448a5489/MAF_09.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Majid Al Futtaim – Brand Photography</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1634459783376-CO5BXHCUVLI61KM92657/EV+SIEMENS+COVER.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Siemens — Brand Awareness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1643192881959-JJSB6BAP5HPH856TCEV0/DAbuzz_VIDEO_INTRO_thumb.jpg</image:loc>
      <image:title>ARCHIVES - Dubai Airports — INTERNAL ENGAGEMENT</image:title>
      <image:caption>Dubai Airports – Digital Staff Engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/b7b8db8a-47ae-4b2d-8f31-376353f07ff2/MS_HERO.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Karndean – Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/50d5b444-2c73-42a0-9469-9e47ef613646/BBG_HERO_1a.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>British Business Group – Rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/b2c0a436-98ce-4102-a8de-5c909d815af3/Made%2Bfor%2Byou.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Volvo – Motion Graphics</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/40dadcf9-a992-4def-9e1b-27ec50648f44/YAS_logo_thumb.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Yas Island – Logo Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/361e5b18-25d3-4ff2-b501-736037df899e/TRANSFORMENA_HERO.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Siemens – Virtual Event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/e17d1bfd-7787-40c0-b528-7cba07d31fb4/AS_hero_0.jpg</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Alchemy Selection – Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/e8c7a510-4b6c-47ef-8297-609ad19b1bd0/fountains_mobile_thumb.png</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>The Fountains – Rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/2b75a62a-6a7e-4198-a567-354155fd3e73/TALENT_01.jpg</image:loc>
      <image:title>ARCHIVES - DUBAI AIRPORTS — TALENT acquisition</image:title>
      <image:caption>Dubai Airports – Talent Acquisition Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661835246133-QW03JD5VX62Q6QLUS5GZ/Screenshot+2022-08-30+at+8.53.32+AM.png</image:loc>
      <image:title>ARCHIVES - Make it stand out</image:title>
      <image:caption>Designflooring International — Rebrand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/9c0e4c0d-a191-4018-b3bf-0806af3f340e/SPRING_01.jpg</image:loc>
      <image:title>ARCHIVES - YAS ISLAND — SPRING CAMPAIGN MARKETING</image:title>
      <image:caption>Yas Island – Seasonal Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/d31a27a7-45ae-4995-8a29-2149c591d860/WB_logo_01.jpg</image:loc>
      <image:title>ARCHIVES - WARNER BROS. ABU DHABI — LOGO ANIMATION</image:title>
      <image:caption>Warner Bros. Abu Dhabi – Logo Animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1531911673347-0N2ESJ1Z1GHUALTRJ0NE/clips.00_02_04_15.Still007.jpg</image:loc>
      <image:title>ARCHIVES - DUBAI AIRPORTS — HEAT AWARENESS</image:title>
      <image:caption>Dubai Airports – Health &amp; Safety</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/d9bbe1cd-2be1-4fdb-99f4-6d3cc0cc15f5/MAWAHEB_02.jpg</image:loc>
      <image:title>ARCHIVES - FILM — MAWAHAB, DUBAI AIRPORTS CSR ACTIVITY</image:title>
      <image:caption>Mawahab – CRS Production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/6bfedf87-2823-4495-9152-6d7e59efe4e9/SAVILLS_COMP.jpg</image:loc>
      <image:title>ARCHIVES - SAVILLS — CORPORATE PHOTOGRAPHY</image:title>
      <image:caption>Savills – Corporate Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1612953235504-538C692VY5VQKAKQXWH4/L%26D+FEST-11.jpg</image:loc>
      <image:title>ARCHIVES - DUBAI AIRPORTS — LEARNING FESTIVAL</image:title>
      <image:caption>Dubai Airports – L&amp;D Festival</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1611755059342-FI52Z1NQXS6N7OO791Y9/clips.00_01_27_09.Still001.jpg</image:loc>
      <image:title>ARCHIVES - DUBAI AIRPORTS — EMRATISATION</image:title>
      <image:caption>Dubai Airports – Emiratisation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/showreel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-11</lastmod>
  </url>
  <url>
    <loc>https://knowcreative.com/lead</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/288176c4-ea8b-4973-b02d-ee926e3c22cd/GOLF_KNOW_HERO2.jpg</image:loc>
      <image:title>LEAD GENERATION - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/onboarding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661852047711-2414RBVL6LFCW4CUWJMW/KNOW+THE+CLIENT.png</image:loc>
      <image:title>Client Onboarding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/85175ba7-e9d8-42d4-b37e-fa9e849dd308/KNOW+THE+CLIENT.png</image:loc>
      <image:title>Client Onboarding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/cookie</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-28</lastmod>
  </url>
  <url>
    <loc>https://knowcreative.com/magazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1ccbfd54-b5d0-45ac-ac3c-cf1a236045b8/KC_Social_IN+THE+KNOW_HEADER.jpg</image:loc>
      <image:title>MAGAZINE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/5240ae27-445a-496a-b920-2b0108f36361/Vol_02.jpg</image:loc>
      <image:title>MAGAZINE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/5b3043e4-35dc-427d-963c-81d897c4aa81/Vol_01.jpg</image:loc>
      <image:title>MAGAZINE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/knowbetter-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/1661852047711-2414RBVL6LFCW4CUWJMW/KNOW+THE+CLIENT.png</image:loc>
      <image:title>KNOW BETTER - Test</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/61e12bfa-e21d-43f8-9bfc-5ba0cd0295f8/Screenshot+2025-08-19+at+10.22.03%E2%80%AFAM.png</image:loc>
      <image:title>KNOW BETTER - Test - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://knowcreative.com/knowbetter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/4399eff3-1cb1-4067-b368-a5949134da81/Screenshot+2025-08-19+at+10.22.03%E2%80%AFAM.png</image:loc>
      <image:title>KNOW Better</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56efce3259827e0c2fe0ff22/61e12bfa-e21d-43f8-9bfc-5ba0cd0295f8/Screenshot+2025-08-19+at+10.22.03%E2%80%AFAM.png</image:loc>
      <image:title>KNOW Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

